A few weeks after opening, I finally visited the Amazon bookstore in the University Village shopping center of Seattle, Washington.
The first thing I thought (along with just about everyone else hearing the news) is that it’s ironic that Amazon has decided to come out with a physical bookstore when they grew in size and scope by putting so many other physical bookstores out of business.
As far as appearance goes, the bookstore is pretty nice! The store is brightly lit, with rows of bookshelves along with areas designed for handling and testing out kindle products. News coverage of the store has explained that it is different from other bookstores because Amazon is using its huge database to stock only products that they believe will sell in a timely manner. Reps from Amazon have also said that instead of the spine out displays that are typical and are able to fit more books, they will show the book faces. This way the books each get more space and are easier to browse through.
Ironic or not, I love a bookstore and Amazon may be onto something with how they stock and display books. Either way, only time will tell the success of Amazon’s first physical bookstore and whether there will be more to come in the future….